our 21 hour trip to austin for CADOOTZ!
the run down on all things austin + why we were there for cadootz!
dear diary,
it’s me - rachel. i’m flying home from our trip to austin and even though there are a dozen other things on my to-do list like prime day prep, 2 brand campaign concept forms, prep for our fancy food show panel, a brand summit in july and more.. i am over here writing a diary-like post because i kind of want to start these type of posts for cadootz!. so i can a) keep you guys in the loop and b) have something to look back on one day to remember everything we did to build our brand. it’s a part of my paid substack crew. where you receive a mix of really everything going on behind-the-scenes here and also my meal plans, meal prep tips and more.
so here it goes - my first official diary entry for cadootz. and incase you are wondering what cadootz is - here’s the pitch: a shelf-stable organic whole foods protein snack for kids. think snacks, but better. we all love delicious crunchy snacks like cheesy crackers, but as a parent and snacker - i am over the empty calories and glorified goldfish out there. send any and all organic nutritious snacks with protein in it.
our first product line are 3 savory cheese crackers in 3 flavors: cheddar cheese, ranch and honey mustard.
why cadootz stands out on shelves:
💪🏻5 grams protein PER serving (guys that’s more than a kid’s meat stick or protein bar)
🧀our products are USDA organic (certified baby!!)
🚫no seed oils → 100% organic extra virgin olive oil
🙌🏻nut-free, egg-free and kosher
🚫no natural flavors (guys they are not natural!!), no artificial flavors, no gums, no emulsifiers - these are CLEANNN baby!
(scroll for our packaging reveal!!!)
we have been heads down trying to get cadootz off the ground for 2 years now. it is pretty wild how much it takes to start a food CPG brand. think things like trademarking, product r&d, finding a co-manufacturer (the place to make the product), building the right infrastructure/team, getting our certifications, funding and more.
but this post is all about our trip to austin for a global buyer meeting for what is a dream retailer for cadootz. (i’m sure you can make an educated guess on who it is).